Diamond jewellery is not something I normally throw heaps of money at, particularly as I don’t have heaps of money anyway. Over the past couple of years money has been a bit tight, but as we march confidently into the new year things are seeming a little more positive. It’s time perhaps to think about splashing out a little, and treating those closest to us to something that they couldn’t have been expecting over recent months. Diamond rings and diamond jewellery ticks just such a box.

Perhaps you remember the calm confidence we all had only a couple of years back when the world’s economy seemed endlessly buoyant. Going to the jeweller almost inevitably meant coming back with a new piece of diamond jewellery for the wife, daughter or girlfriend. Most of us have had to pull the belt in a little lately, but perhaps with the new year we can look for new opportunities to splash out a little on our loved ones?

Although it can sometimes seem a little extravagant buying good quality jewellery, it’s really not so much a purchase as an investment. After all, those diamonds have been around for a few million years, and good quality diamond jewellery holds its price very well. In fact, over the past couple of years many people have been cashing in on their investments. If the diamonds are good quality, and the price is right, then buying diamond jewellery now could well be a smart move.

Quite why girls and women love diamonds so much is unclear. It could be the fact that diamonds are so old, so magical and so mysterious – having been formed in the bowels of the earth before humans had even climbed down from the trees. They represent longevity and durability – excellent messages to convey when declaring affection, love or romance.

So having decided to investigate the possibility of choosing an elegant item of diamond jewellery for my wife, I was struck by a sudden thought. Should I go to my usual jeweller in the high street, or look online? For many things these days, from books to CDs and from mobile phones to clothing, I have made purchases online through sheer convenience. But I hadn’t considered jewellery until this year.

Certainly the idea of purchasing online goes hand in hand with lower prices. After all, the online jewellers don’t have to pay for all that security needed on the high street. But there’s also the added convenience of being able to shop in the privacy of your own home, comparing items, looking at the whole range without a jeweller watching over you the whole time.

I had a look for online jewellers, especially those based in the UK. The one I finally settled on, and spent some considerable time browsing, was Lloyds Family Jewellers. In addition to having a huge range, and an easy to navigate website, they offer discounts of up to 80% on diamond jewellery compared to the high street. They supply direct from the manufacturer to order, and so have very few overheads. As well as saving money I was able to browse almost every item without worrying about holding up the queue.

I enjoyed spending quite a long time browsing the various items of diamond jewellery on their website. I chose a beautiful diamond ring for my wife, and I also chose a diamond bracelet for my daughter. I was offered the choice of paying by debit or credit card, by telephone, or using PayPal. I used PayPal as this is my preferred way of making secure payments online, and just 3 days later the items arrived. Now I just need to keep a straight face when they tell me I shouldn’t have spent so much on them!

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